ALTERNATIVEHISTORY

Motor Valley Tour

Self-Guided Tour

Dive headfirst into the region's legendary obsession with speed, luxury, and unparalleled automotive engineering. This unique journey takes you to the absolute pinnacle of Italian motor heritage, exploring the hallowed halls where iconic supercars and superbikes are born. You will witness the incredible evolution of design, from vintage classics to the cutting edge hypercars of tomorrow. The tour highlights the meticulous craftsmanship and passionate racing history that defines this specific pocket of Italy. It is a high octane adventure perfect for anyone who appreciates brilliant machinery.

DISTANCE 34.1km
TIME 8 hr 33 min

SURFACE BREAKDOWN

Paved Smooth 94%
Paved 5%
Compacted 0%
Gravel 0%

ELEVATION PROFILE

70m gain
68m
18m
1
2
3
4

WHY WE LOVE THIS ROUTE

This region produces some of the most famous and desirable vehicles on the planet. Seeing these magnificent machines up close and learning about the fierce local rivalries that created them is an exhilarating experience.

KNOW BEFORE YOU GO

  • Book the factory tours well in advance if you want to see the assembly lines, as they are incredibly popular.
  • The Lamborghini museum requires taking a bus to the outskirts of the city, so plan your travel time accordingly.
  • 1
    HIGHLIGHT

    Lamborghini Museum

    MUSEO LAMBORGHINI

    A spectacular display of some of the most sought after luxury sports cars in the world, chronicling the visionary evolution of the raging bull.

    FULL PLACE DETAILS

    OVERVIEW & STATS

    Established
    In 2001, making it 25 years old
    Annual Visitors
    85,928 (2022)
    Exhibition Items
    24
    Wi-Fi
    Free

    ARCHITECTURE & HERITAGE

    Heritage Status
    Italian National Heritage

    WEB & AMENITIES

    Facilities
    Bookstore
    Accessibility
    Wheelchair Accessible
    to next stop
  • 2
    HIGHLIGHT

    Museum of Modern Art

    MAMBO

    While not automotive, this vast contemporary art space provides a perfect cultural palate cleanser with its cutting edge, modern exhibitions.

    FULL PLACE DETAILS

    OVERVIEW & STATS

    Established
    In 2007, making it 19 years old
    Annual Visitors
    88,623 (2011)

    ARCHITECTURE & HERITAGE

    Heritage Status
    Italian National Heritage

    WEB & AMENITIES

    Facilities
    Archive BuildingBookstoreCaféCloakroomLibraryPhoto Archive
    to next stop
  • 3
    MARKET

    Herb Market

    MERCATO DELLE ERBE

    A fantastic, bustling covered market with great food courts to refuel with excellent local food after a busy day of exploring.

    FULL PLACE DETAILS

    OVERVIEW & STATS

    Established
    In 1950, making it 76 years old

    ARCHITECTURE & HERITAGE

    Heritage Status
    Italian National Heritage
    Architects
    Arturo Carpi

    WEB & AMENITIES

    to next stop
  • 4
    HIGHLIGHT

    Ducati Museum

    MUSEO DUCATI

    A sleek, modern showcase of the legendary motorcycle brand, featuring championship winning bikes and detailing their incredible racing history.

    FULL PLACE DETAILS

    OVERVIEW & STATS

    Established
    In 1998, making it 28 years old
    Annual Visitors
    60,000 (2022)
    Exhibition Items
    57
    Wi-Fi
    Free

    ARCHITECTURE & HERITAGE

    Heritage Status
    Italian National Heritage

    WEB & AMENITIES

    Facilities
    BookstoreCloakroomParking Area
    Accessibility
    Wheelchair Accessible

Other Self-Guided Tours

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Alternative Ways to Tour the City

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